| Table 3: RATING RISK PORTRAYALS* |
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MEAN |
OVERSTATE |
UNDERSTATE |
ACCURATE |
PERCENT RATING |
| Enviro Groups |
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| Greenpeace |
4.5 |
96% |
1% |
3% |
87% |
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| PETA |
4.4 |
80% |
12% |
2% |
81% |
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| Enviro. Defense Fund |
4.2 |
85% |
4% |
12% |
72% |
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| Enviro. Working Group |
4.2 |
79% |
3% |
18% |
51% |
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| Nat. Res. Defense
Council |
4.1 |
79% |
5% |
16% |
61% |
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| Center Sci. Pub.
Interest |
4.1 |
79% |
4% |
17% |
54% |
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| Industry Related |
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| American Chem. Council |
2.4 |
2% |
57% |
41% |
71% |
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| Pharm Res.+Manuf.
America |
2.3 |
2% |
60% |
38% |
69% |
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| Government |
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| EPA |
3.3 |
41% |
19% |
40% |
96% |
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| CPSC |
3.2 |
36% |
17% |
47% |
75% |
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| WHO |
3.3 |
31% |
5% |
65% |
88% |
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| NIEHS |
3.3 |
29% |
4% |
67% |
91% |
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| NIOSH |
3.2 |
29% |
9% |
61% |
88% |
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| OSHA |
3.1 |
28% |
18% |
54% |
88% |
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| Int'l Agency Res. Cancer |
3.3 |
28% |
3% |
69% |
72% |
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| FDA |
3.0 |
22% |
24% |
55% |
94% |
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| Nat'l Cancer Inst. |
3.2 |
21% |
4% |
75% |
86% |
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| CDC |
3.1 |
17% |
6% |
76% |
90% |
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| USDA |
2.8 |
12% |
32% |
56% |
77% |
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| Nat'l Sci. Foundation |
3.1 |
11% |
3% |
85% |
69% |
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| Professional Societies |
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| AMA |
3.1 |
28% |
16% |
56% |
76% |
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| ASPET |
3.0 |
7% |
9% |
85% |
53% |
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| FASEB |
3.0 |
10% |
5% |
86% |
59% |
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| SOT |
3.0 |
8% |
6% |
86% |
91% |
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| Media |
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| Local TV News |
4.3 |
94% |
3% |
3% |
87% |
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| Broadcast News Networks |
4.2 |
92% |
3% |
5% |
87% |
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| Cable News Networks |
4.2 |
92% |
5% |
4% |
83% |
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| USA Today |
4.2 |
90% |
4% |
6% |
74% |
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| Local Newspaper |
4.2 |
90% |
4% |
6% |
86% |
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| Nat'l Health Magazines |
4.1 |
86% |
3% |
10% |
56% |
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| Nat'l News Magazines |
4.1 |
85% |
3% |
12% |
84% |
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| National Newspapers |
4.0 |
82% |
4% |
15% |
87% |
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| Public Broadcasting |
3.8 |
66% |
2% |
33% |
85% |
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| Wikipedia |
3.5 |
50% |
5% |
45% |
46% |
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| WebMD |
3.3 |
38% |
6% |
56% |
50% |
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| *1-5 scale
where 1=strongly understates, 3= accurately states, 5= strongly overstates |
| Don't know
responses excluded from calculations. |
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