Table 3: RATING RISK PORTRAYALS*
MEAN OVERSTATE UNDERSTATE ACCURATE PERCENT RATING
Enviro Groups
Greenpeace 4.5 96% 1% 3% 87%
PETA 4.4 80% 12% 2% 81%
Enviro. Defense Fund 4.2 85% 4% 12% 72%
Enviro. Working Group 4.2 79% 3% 18% 51%
Nat. Res. Defense Council 4.1 79% 5% 16% 61%
Center Sci. Pub. Interest 4.1 79% 4% 17% 54%
Industry Related
American Chem. Council 2.4 2% 57% 41% 71%
Pharm Res.+Manuf. America 2.3 2% 60% 38% 69%
Government
EPA 3.3 41% 19% 40% 96%
CPSC 3.2 36% 17% 47% 75%
WHO 3.3 31% 5% 65% 88%
NIEHS 3.3 29% 4% 67% 91%
NIOSH 3.2 29% 9% 61% 88%
OSHA 3.1 28% 18% 54% 88%
Int'l Agency Res. Cancer 3.3 28% 3% 69% 72%
FDA 3.0 22% 24% 55% 94%
Nat'l Cancer Inst. 3.2 21% 4% 75% 86%
CDC 3.1 17% 6% 76% 90%
USDA 2.8 12% 32% 56% 77%
Nat'l Sci. Foundation 3.1 11% 3% 85% 69%
Professional Societies
AMA 3.1 28% 16% 56% 76%
ASPET 3.0 7% 9% 85% 53%
FASEB 3.0 10% 5% 86% 59%
SOT 3.0 8% 6% 86% 91%
Media
Local TV News 4.3 94% 3% 3% 87%
Broadcast News Networks 4.2 92% 3% 5% 87%
Cable News Networks 4.2 92% 5% 4% 83%
USA Today 4.2 90% 4% 6% 74%
Local Newspaper 4.2 90% 4% 6% 86%
Nat'l Health Magazines 4.1 86% 3% 10% 56%
Nat'l News Magazines 4.1 85% 3% 12% 84%
National Newspapers 4.0 82% 4% 15% 87%
Public Broadcasting 3.8 66% 2% 33% 85%
Wikipedia 3.5 50% 5% 45% 46%
WebMD 3.3 38% 6% 56% 50%
*1-5 scale where 1=strongly understates, 3= accurately states, 5= strongly overstates
Don't know responses excluded from calculations.