| Figure 1: RATING RISK
PORTRAYALS - Mean Scores |
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1.5 |
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2.0 |
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| Understated |
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2.3 |
PhRMA |
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American Chemistry Council |
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2.5 |
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2.8 |
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USDA |
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| Accurate |
3 |
SOT,
FASEB, ASPET, FDA |
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NAS,
AMA, CDC, OSHA, NSF |
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CPSC, NIOSH, NCI |
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3.3 |
EPA,
NIEHS, IARC, WHO, WebMD |
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3.5 |
Pew,
Wikipedia |
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3.8 |
PBS,
NPR |
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| Overstated |
4 |
National Newspapers (NY Times, Wash Post, WS Journal) |
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NRDC,
Center Sci Pub Int, Health Magazines, News Magazines |
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Env.
Defense, Env. Wkg. Group, Broadcast News, Cable News, Local Paper, USA Today |
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4.3 |
Local
TV News |
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Peta |
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4.5 |
Greenpeace |
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| Note: Mean
scores based on 1 to 5 scale where 1 equals strongly understate, 3 equals
accurate, |
| 5 equals
strongly overstate |
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