APPENDIX B
RISK PORTRAYALS INCLUDING DON'T KNOW RESPONSES
MEAN SCORE OVERSTATES UNDERSTATES ACCURATE DK
Non-Gov't Orgs
Greenpeace 4.5 83% 1% 3% 13%
PETA 4.4 70% 10% 1% 19%
EDF 4.2 61% 3% 9% 28%
EWG 4.2 40% 1% 9% 49%
NRDC 4.1 48% 3% 10% 39%
CSPI 4.1 43% 2% 9% 46%
NAS 3.1 15% 3% 67% 14%
AMA 3.1 21% 12% 43% 24%
FASEB 3.0 6% 3% 51% 41%
SOT 3.0 7% 6% 78% 9%
ASPET 3.0 4% 5% 45% 47%
ACC 2.4 1% 41% 29% 29%
PhRMA 2.3 1% 41% 26% 31%
MEAN SCORE OVERSTATES UNDERSTATES ACCURATE DK
Gov't Orgs
NIEHS 3.3 27% 4% 61% 9%
IARC 3.3 23% 2% 57% 18%
EPA 3.3 39% 18% 38% 4%
WHO 3.3 27% 5% 56% 12%
NIOSH 3.2 26% 8% 54% 12%
CPSC 3.2 27% 13% 35% 25%
NCI 3.2 18% 3% 65% 14%
CDC 3.1 16% 6% 65% 10%
OSHA 3.1 24% 16% 47% 12%
NSF 3.1 8% 8% 59% 31%
FDA 3.0 20% 2% 51% 6%
USDA 2.8 9% 25% 43% 23%
MEAN SCORE OVERSTATES UNDERSTATES ACCURATE DK
Media Outlets
Local TV News 4.3 81% 3% 2% 12%
Broadcast news 4.2 80% 3% 4% 13%
Cable News 4.2 76% 4% 3% 17%
USA Today 4.2 66% 3% 5% 26%
Local paper 4.2 77% 4% 5% 14%
Health mags 4.1 48% 3% 6% 44%
News mags 4.1 72% 2% 10% 16%
National papers 4.0 71% 3% 13% 13%
PBS, NPR 3.8 56% 1% 28% 15%
Wikipedia 3.5 23% 2% 21% 54%
WebMD 3.3 19% 3% 28% 50%